Health & Wellness Brand Management

We build supplement brands that scale and offers that convert

Fanstel Goods is a vertically integrated health & wellness company. We own and operate supplement brands, manage high-converting affiliate offers, and deploy direct response marketing at scale — generating over $1M/month in managed revenue.

Partner with us
$1M+
Monthly Managed Revenue
$15M+
Lifetime Ad Spend Deployed
8+
Affiliate Offers Managed
3
Proprietary Brands
SV
Stefan Vasianovych
Founder & CEO

Most companies write ads. We engineer belief systems. Every headline is a hook into a deeper truth your prospect already feels but can't articulate — and once you name that pain with precision, the sale is already made before you ever mention the product.

Our entire operation is built on one principle: the best offer in the world is worthless without creative that stops the scroll, breaks the pattern, and makes someone feel understood for the first time. That's not copywriting. That's direct response at its highest level — and it's the only game worth playing.

What We Do

From formulation to conversion — we own the entire value chain

Affiliate Offer Management

We own and manage a portfolio of high-converting health & wellness affiliate offers generating $1M+ in monthly revenue. Our offers are built on proven VSL funnels, optimized landing pages, and relentless split-testing.

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Proprietary Supplement Brands

Our own line of health and wellness supplement brands — developed with premium manufacturers, backed by real science, and scaled through direct-to-consumer channels with best-in-class retention systems.

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Direct Response Creative

In-house creative war room producing VSLs, advertorials, and direct response ads engineered to convert. Every piece of creative is rooted in deep consumer psychology, emotional triggers, and obsessive testing.

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Performance Media Buying

Aggressive, data-driven media buying across Meta, native, and emerging platforms. We've deployed $15M+ in ad spend with a focus on sustainable scaling, predictable ROAS, and rapid creative iteration.

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Product Development

End-to-end supplement formulation and development. We work with GMP-certified manufacturers to create differentiated products that solve real problems — not me-too formulas with flashy labels.

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Retention & LTV Optimization

Subscription-first business models with advanced retention flows, reactivation campaigns, and customer lifecycle management. We build brands people stay with — not products they try once.

Our Portfolio

Brands we own. Offers we operate.

Live & Scaling

Affiliate Offer Network

A curated portfolio of 8+ health & wellness affiliate offers across thyroid support, metabolic health, joint care, and anti-aging. Managed end-to-end from creative production to media buying to fulfillment — generating consistent seven-figure monthly revenue.

In Development

Proprietary Supplement Line

Our own branded supplement line targeting underserved sub-niches in the wellness space. Developed with premium-grade ingredients, clinical dosing, and a direct-to-consumer subscription model designed for maximum lifetime value.

Live & Scaling

DTC E-Commerce Brands

Shopify-powered direct-to-consumer brands with subscription-first models, high-converting funnels, and retention engines that drive predictable recurring revenue month over month.

In Development

Wellness Media Properties

Content-driven health and wellness media assets designed to build audiences, establish authority, and create owned distribution channels that reduce dependency on paid acquisition.

“Everyone's chasing the next traffic source. The next platform hack. The next loophole. Meanwhile, the operators who win decade after decade are the ones who master one thing: making a stranger believe a new truth about themselves in under three minutes. That's the whole game. That's what we do here — every single day, at scale, with discipline.”
Stefan Vasianovych, Founder, Fanstel Goods LLC
Our Approach

Obsessive testing. Relentless optimization. Compounding results.

We don't dabble. Every brand and offer in our portfolio goes through the same ruthless process: deep market research, avatar-level consumer insight, and creative development that's designed to sell — not to win awards.

Our edge isn't a secret media buying trick. It's the combination of world-class direct response creative, disciplined media deployment, and a product development philosophy that puts efficacy first. When the product actually works and the creative tells the truth in a way that resonates — scaling becomes the easy part.

01 Deep market & avatar research
02 High-conviction creative development
03 Aggressive but disciplined media scaling
04 Optimize unit economics & retention
05 Compound growth across the portfolio
Let's Talk

Ready to build something that actually converts?

Whether you're a brand looking to scale, a manufacturer seeking distribution, or an operator exploring partnerships — we'd love to hear from you.

hello@fanstelgoods.com